STRATEGIC LENSES

Organizational strategic issues are commonly investigated and analyzed under different strategy lenses. Strategic lenses are a concept of strategic management. The lenses are different ways of viewing strategy development. It examines the flow of tasks and information, or how you get things done (Naser, 2019). Each lens reveals many different traits and qualities. Organizations can use each strategic lens to optimize the workflow to achieve the organizational goals and objectives. Strategic lenses can be explained under below perspectives (Shujahat, 2017).

Strategy as a Design

According to Lowstedt (2012) strategy development is an important process for the organization and organizations should carefully identify the constraints and strengths of the organization to develop clear strategic direction. Strategy development is a top down approach and experts will investigate strategies to identify the most effective strategic decisions for the organization.

Strategy as Experience

Further strategy development is heavily influenced by the experience of managers and other employees in the organization based on their previous strategies. Strategy development requires assumptions and experience to develop most effective strategies for business success. There are two types of experiences in strategy development such as individual experience and bias and collective experience and organizational culture (Muogbo, 2013).

Strategy as Ideas

Above mentioned two perspectives are helpful in explaining innovation which influences the strategy development process. This lens emphasizes the importance of promoting diversity in and around organizations which can potentially generate genuinely new ideas. Idea generation requires innovation in modern organizations in creative ideas and suggestions to develop business strategies (Jarzabkowski, 2019).

Strategy as discourse

for managers, language is the main thing that matters. the way of presenting strategy is very important. through the better language managers can justify strategy to promote innovation and change.(Preedy et al.,2012)

Importance of Strategic Lenses 

Strategic lenses are very important for the organizations and it has been explained under three perspectives such as strategy as experience, strategy as ideas and strategies as design. Strategy is a decision making process which is very important for further strategy development. Also, strategy can be defined as an idea which requires innovative and creative ideas to develop business processes (Kenton, 2014). Further, strategy development is based on the experiences of existing employees and experts. The combination of each strategic lens is useful and important for organizations to develop effective strategies to face the intensive market competition and ensure organizational survival.

Conclusion 

It is a management concern to identify the importance of strategic lenses to implement effective strategies to achieve the organizational success and the growth. Strategic lenses can be evaluated under three main perspectives such as strategy as design, strategy as ideas and strategies as experience. Organizations consider each lens in developing successful business strategies to achieve the organizational success in competitive business environment.

References

Jarzabkowski, P., 2019. Strategy Tools-In-Use: A Framework For Understanding ‘Technologies Of Rationality’ In Practice. Strategic Management JournaL, 36(4), pp. 537-558.

Kenton, W., 2014. Managers under the strategy lens: Inspiring others or preoccupied with themselves?. Strategic Direction,, 3(3), pp. 22-24. .

Lowstedt, M., 2012. Exploring the concept of strategy using a practice lens: The case of a large construction company. 

Muogbo, 2013. The Impact of Strategic Management on Organisational Growth and Development (A Study of Selected Manufacturing Firms in Anambra State). IOSR Journal of Business and Management (IOSR-JBM), 7(1).

Naser, A., 2019. Strategic lens practices and their role in achieving strategic transparency. Journal of Advanced Research in Dynamical and Control Systems , Volume 11.

Preedy, M., Bennett, N. and Wise, C., 2012. Educational Leadership: Context, Strategy and Collaboration. 1st ed. London: Sage.

Shujahat, M., 2017. Strategic management model with lens of knowledge management and competitive intelligence: A review approach. Journal of Information and Management Systems , 47(1).